Good News! We are going to see the new evolution of advertising.
"Adspace Digital Mall Network has announced a collaboration with NFC marketing specialist NFC Company to add NFC capabilities to its video advertising displays in 140 US shopping malls. It will enable advertisers to offer consumers access to content downloads, web-based games, promotions and coupons, maps and social media integration by tapping or scanning the attached NFC Tag placard on the side of the unit with their mobile phones.
The content will be location specific, allowing advertisers to target campaigns by consumer demographic and by individual mall." - NFC World News
"Adspace Digital Mall Network has announced a collaboration with NFC marketing specialist NFC Company to add NFC capabilities to its video advertising displays in 140 US shopping malls. It will enable advertisers to offer consumers access to content downloads, web-based games, promotions and coupons, maps and social media integration by tapping or scanning the attached NFC Tag placard on the side of the unit with their mobile phones.
The content will be location specific, allowing advertisers to target campaigns by consumer demographic and by individual mall." - NFC World News
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